NurStröm

Empowering businesses with seamless, sustainable, and customer-centric growth

Data-Driven Promotions & Buying Strategy

Designed and implemented data-backed promotional strategies, ensuring brands moved away from instinct-based discounting to customer-driven campaigns. Delivered insights on seasonal trends, optimizing merchandising and sales performance.

Challenge: The brand teams historically relied on intuition rather than data when executing promotions and making seasonal buying decisions. There was no structured approach to analyzing promotional performance across different regions.

Solution: A systematic approach was introduced to promotional analysis and merchandising decisions by:

  • Creating a detailed promotional effectiveness analysis that tracked which promotions drove the highest ROI.

  • Identifying peak sales periods and aligning promotional campaigns with customer behavior trends.

  • Developing region-specific buying recommendations based on historical performance and market trends.

  • Providing data-backed insights to CEOs and Heads of Operations to validate or challenge brand presentations.

    • Impacts:

  • Optimized promotions led to a 15% uplift in conversion rates during peak periods.

  • Buying decisions became more customer-centric, increasing sell-through rates by 20% across five regions.

  • Shifted from intuition-based decisions to a data-driven approach, improving profit margins.
    • CATEGORIES

      Retail Strategy, Data Analytics, Merchandising

    • CLIENT

      Multibrand Fashion & Lifestyle Retailer

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