Retail & F&B Expansion Through Data-Driven Decision Making

Developed research-backed reports to evaluate brand expansion opportunities, ensuring alignment with market demand. Provided insights on F&B and retail trends, guiding high-level executives in selecting the right brands to drive growth and customer engagement.

Challenges:

A luxury shopping mall aiming to establish itself as a premier destination faced the following challenges:

Lack of Structured Data Insights: There were no clear insights into the performance of retail and F&B offerings, hindering strategic decisions.

Absence of High-Impact Decision-Making Framework: There was no structured framework to assess which brands and restaurants to onboard.

Limited Customer-Driven F&B Strategy: The mall’s dining offerings were not fully aligned with customer preferences, limiting potential revenue.

Solutions:

A comprehensive data-driven strategy was executed to enhance both the retail portfolio and F&B offerings.

Predictive Analytics for Retail: Footfall trends and customer preferences were analyzed to create a predictive model for retail mix decisions.

F&B Excellence Framework: Benchmarks from global luxury dining destinations were used to optimize the mall’s culinary offerings, ensuring alignment with customer expectations.

Data-Driven Reports: Key decision-makers were presented with data-backed reports, enabling informed decisions on brand onboarding and F&B offerings.

Impacts:

The implementation of a data-driven strategy significantly enhanced the mall’s brand portfolio and F&B offerings, resulting in a strengthened market position, increased footfall, and higher profitability.