Data-Driven Executive Decision Making

Provided independent, data-backed verification of brand performance for CEOs and department heads. Developed executive-level reports and dashboards, offering strategic insights into revenue, customer behavior, and operational efficiencies.

Challenge: The business decisions were heavily influenced by brand team narratives rather than objective data. CEO and Heads of Operations needed independent, unbiased analysis to verify brand-reported figures.

Solutions: The organisation required data-driven strategic insights. This was comnplex due to legacy work practices amongst other challenges. The projectwas divided into several phases and initiated through:

Conducting weekly and quarterly independent sales analysis to track real performance vs. brand reports.

Utilizing Power BI to design custom dashboards for tracking sales, merchandising performance, and operational KPIs.

Implementing trend analysis beyond traditional year-over-year comparisons, identifying actionable patterns for strategic decision-making.

Delivering reports directly to top executives, ensuring data, not opinions, guided key decisions.

Impacts:

Introduced real-time data visualization for executive reporting, enhancing decision-making speed.

Ensured marketing and buying teams aligned with actual performance trends rather than assumptions.

Influenced high-level strategy by presenting fact-based recommendations for new brand acquisitions and retail expansion.